New technologies, sustainability concerns and innovative minds are transforming our clothes. In the Next Black documentary film, you meet the designers, innovators and leaders that are shaping the future of what we will be wearing. This is not a film about what’s new, it’s about what’s next.
A sustainable future
Patagonia is leading the way in sustainable practices and incentivising recycling in the clothing industry. Rick Ridgeway, Vice-President of Environmental Initiatives and outdoors adventurer, tells us more about corporate and individual responsibility.
adidas’ latest innovation takes performance tracking to the next level by introducing cutting-edge technology directly into the fabric of sportswear. World-renowned professional sports teams are currently trialing this new way to monitor players in real time and adapt tactics and training sessions as they go using MiCoach Team Elite.
Fashion meets technology at Studio XO
Studio XO are helping shape the future of clothing and it looks very exciting indeed. Soon we'll have clothes that change shape, cut and colour to your preference, dramatically reducing your wardrobe, but not your choice. And with clothes becoming computers we wear, you'll even be able to subscribe to and curate fashion playlists like a "tumblr of the body".
EFFICIENCY IS MORE THAN JUST ENERGY CONSUMPTION
Talking about The Next Black
In May, we released our film focused on the designers, innovators and leaders that are shaping the future of clothing. By investigating the changes to come, AEG looks today at the needs of tomorrow. Sign up to the Facebook page to join in the conversation about the film.